The US market for small to mid-size commercial vans is limited, but Ram is set to re-enter the segment with the 2027 ProMaster City early next year. The new model addresses a significant gap in the market, filling the space left when the previous generation was discontinued.
Enhanced Space and Modern Tech
The updated ProMaster City offers improvements in both cargo and passenger capacity compared to its predecessor. Beyond size, the van will come equipped with modern technology features that were absent in older models.
Pricing and Market Position
Ram aims to position the 2027 ProMaster City as an affordable option for businesses and tradespeople. The expected starting price under $40,000 makes it competitive in a niche where few alternatives exist.
The return of the ProMaster City is a direct response to demand from fleet buyers and smaller businesses that require a versatile, yet cost-effective, work vehicle. With limited competition, the van stands to gain traction quickly in the commercial segment.
The 2027 Ram ProMaster City is poised to fill a critical gap in the US commercial van market, offering a balance of space, technology, and affordability.
