Luxury automaker Bentley is adjusting its strategy regarding electric vehicles (EVs), signaling a more gradual transition away from gasoline-powered engines than initially planned. Once aggressively pursuing a fully electric future, the British brand is now prioritizing a longer timeline and reaffirming its commitment to internal combustion engines (ICE) for the years ahead.
A Shift in Strategy: From 2030 to 2035 and Beyond
Just a few years ago, Bentley expressed bold ambitions for electrification, showcasing the EXP 100 concept car in 2019 and promising a completely electric lineup by 2030. However, as global consumer enthusiasm for EVs has shown signs of cooling, Bentley has revised its targets, pushing the full electrification date to 2035 or later. This shift indicates a more cautious approach to electric mobility.
Continuing to Offer Gas-Powered Options
Despite investing in electric models like the upcoming Urban SUV, Bentley CEO Frank-Steffen Walliser confirmed that the company will continue to develop and offer combustion-powered vehicles. The appeal of traditional engines remains strong, and Bentley aims to cater to customer preferences by providing a range of powertrain options.
“We would like to continue to satisfy customers with the choice of powertrains… We will see another ICE Bentley before the end of the year.” – Frank-Steffen Walliser, Bentley CEO
This sentiment underscores Bentley’s recognition that not all customers are ready or willing to make the switch to electric, and the brand intends to maintain its presence in the luxury car market by providing alternatives.
Investment in Both Electric and Combustion Engines
Reports from earlier this year revealed Bentley’s intention to continue investing in combustion-powered vehicles for several years. Popular models like the Continental GT, Flying Spur, and Bentayga SUV will continue to offer gasoline engines alongside plug-in hybrid (PHEV) versions. As electric technology matures, fully electric (BEV) options will also become available for select variants within the lineup.
The Return of the Pure Gasoline Bentley
The forthcoming Continental GT Supersports has already generated significant buzz, and is believed to be the combustion-powered model referenced by Walliser. Unlike previous iterations, this high-performance version of the Continental GT is rumored to feature a dedicated gasoline engine, driving solely the rear wheels and ditching the hybrid setup. This move suggests a focus on delivering a more traditional driving experience, appealing to enthusiasts who appreciate the characteristics of a pure combustion engine.
The evolving landscape of the automotive industry presents unique challenges and opportunities for luxury brands like Bentley. By acknowledging the shifting market dynamics and responding to consumer preferences, Bentley aims to maintain its relevance and appeal in the years to come. Further details regarding Bentley’s long-term plans are expected in the coming months.
