The 2026 Cupra Terramar is making waves as one of the most visually striking new SUVs on the market. It combines aggressive, angular styling with an upscale interior that feels far more expensive than it actually is. But does this Spanish-designed crossover justify its price tag? And is the entry-level ‘S’ trim the best option for most buyers? Here’s a breakdown.
Pricing and Positioning
The Terramar isn’t competing in the budget SUV segment. It’s positioned above mainstream models like the Volkswagen Tiguan but below true luxury contenders. While not the priciest option, its price reflects Cupra’s ambition to deliver a near-premium experience without the luxury brand markup. This means you get a lot of standard equipment, including advanced safety tech and a mild-hybrid powertrain, but you’ll pay a premium for it.
Interior Quality and Design
Step inside, and the first impression is strong. The cabin feels special, with copper accents, quality materials, and a well-designed layout. Ambient lighting extends across the dashboard and door cards, adding to the premium atmosphere. The textured “dragon scale” finish on the dash and seats is a standout detail.
However, it’s not perfect. The dark color scheme can make the interior feel somewhat enclosed, and the lack of a sunroof is a noticeable omission for some. Practicality takes a slight hit with no large grab handles on the doors, which can be inconvenient in wet conditions. The steering wheel is a highlight, with copper stitching and integrated controls. The column-mounted shifter and well-placed stalks keep the driving experience uncluttered.
The touchscreen infotainment system is intuitive, though it takes time to master the multiple menus. Wireless Apple CarPlay and Android Auto work reliably, and the digital instrument panel is configurable. The lower console offers USB ports, a wireless charger, and generous cupholders.
Rear passengers have adequate legroom, but the transmission tunnel intrusion limits three-across seating. The rear seats also lack seatback pockets, which is a minor oversight. Boot space is competitive at 508 liters, expanding to 642 liters with the seats folded. A space-saver spare is included.
Engine and Performance
The Terramar S features a 48-volt mild-hybrid powertrain, marking a first for Cupra in this market. It delivers familiar performance from VW Group engines, but with a touch of electrification. While official fuel economy figures are respectable at 5.7L/100km, real-world testing showed higher consumption, averaging around 7.3L/100km.
Driving Experience
Cupra aims to make its cars more engaging than their Volkswagen and Skoda counterparts, and the Terramar succeeds. The suspension is firmer but well-controlled, providing a reassuringly planted feel without sacrificing comfort. The steering is direct and weighted nicely, making it enjoyable to drive both in town and on winding roads.
The mild-hybrid system operates seamlessly, providing smooth start/stop functionality and a slight boost during acceleration. It’s not a game-changer in terms of fuel savings, but it refines the driving experience. The transmission is responsive and shifts smoothly.
The safety systems are comprehensive, but can be intrusive. Lane-keeping assist and speed sign recognition can be easily disabled through the touchscreen menu. Visibility is good thanks to large mirrors and a 360-degree camera. Some tire noise is noticeable on coarse surfaces at higher speeds.
Safety Features
The Cupra Terramar boasts a five-star ANCAP safety rating. Standard features include seven airbags, adaptive cruise control, lane-keeping assist, forward collision warning, pedestrian detection, blind-spot monitoring, and a 360-degree camera system.
Ownership Costs
Cupra offers a competitive five-year warranty and roadside assistance. Pre-paid servicing packages are available at reasonable rates.
Verdict
The Cupra Terramar delivers on its promise of a stylish, well-equipped, and engaging SUV. While it’s not the cheapest option in its class, the premium interior, sporty handling, and comprehensive safety features make it a compelling alternative to mainstream rivals. The base ‘S’ trim offers good value, but buyers seeking the full experience may want to consider higher-spec models. Ultimately, the Terramar is a strong contender for those who want a crossover that stands out from the crowd.
