The Jaguar XF, a once-prominent luxury sedan, now finds itself largely overlooked in a competitive market. Despite offering striking design and a refined interior, the XF struggles against rivals due to reliability concerns and uncompetitive pricing. The 2024 model, the last year of production for this generation, showcases Jaguar’s signature elegance but ultimately fades into the background without stronger incentives for buyers.
Timeless Design, Modern Execution
The XF’s aesthetic remains a high point. The design, largely the work of Ian Callum before his departure from Jaguar Land Rover, blends classic British luxury with modern styling cues. The exterior features a bold trapezoidal grille, slim LED headlights, and sleek lines reminiscent of the more athletic F-Type. While visually appealing, the lack of visible exhaust tips on the rear is a minor but noticeable omission.
Inside, the XF provides a comfortable and well-equipped cabin. Duo leather seats, wood and aluminum trim, and a 12-way adjustable driver seat create a premium feel. The 11.4-inch Pivi Pro infotainment system is intuitive, offering Apple CarPlay, Android Auto, and a high-end Meridian sound system. Though not the most spacious sedan on the market, it offers adequate room for passengers and 12.1 cubic feet of cargo space—less than some competitors like the Acura TLX.
Under the Hood: Performance and Shortcomings
The 2024 Jaguar XF is available in two trims: the P250 R-Dynamic SE (rear-wheel drive) and the P300 R-Dynamic SE (all-wheel drive). Both models use a 2.0-liter turbocharged inline-four engine, with the P300 delivering slightly more power at 296 horsepower. While the engine provides adequate performance with an EPA-estimated 26 MPG combined, it lacks the punch of the older 3.0-liter supercharged V-6 that once defined the XF-S.
The reliance on a four-cylinder engine, while efficient, positions the XF as underpowered compared to rivals like the BMW 5 Series and Mercedes-Benz E-Class. Jaguar’s decision to eliminate the V-6 option further diminishes the XF’s appeal to driving enthusiasts.
Why the XF Struggles: Market Realities
The Jaguar XF’s primary weakness is not its design or interior, but its market positioning. Jaguar’s reluctance to offer competitive lease deals or discounts puts it at a disadvantage compared to rivals. For example, an Alfa Romeo Giulia Competizione can be leased for significantly less per month than the XF, making it a more attractive option for budget-conscious buyers.
The lack of aggressive incentives undermines the XF’s potential. Despite its strengths, the XF remains a forgotten luxury sedan due to Jaguar’s inability to match the financial incentives offered by competitors.
Alternatives to Consider
For buyers in the luxury mid-size sedan segment, the Genesis G80 and Audi A6 present compelling alternatives. The G80, starting at $57,100, offers comparable luxury at a lower price point. The G80 also benefits from an IIHS Top Safety Pick+ rating, making it a safer choice than the XF.
The Audi A6, with its upscale interior and fuel-efficient turbocharged V-6 engine, is another strong contender. While the A6 prioritizes comfort over outright performance, it provides a refined driving experience and a well-appointed cabin.
Conclusion
The 2024 Jaguar XF remains a handsome and reasonably equipped luxury sedan. However, its lack of competitive pricing, limited powertrain options, and unaggressive marketing strategy ensure it will likely fade into obscurity as a forgotten gem. For buyers prioritizing value and incentives, the XF’s rivals offer more compelling options, leaving the once-promising Jaguar sedan to struggle in the crowded luxury market.
