Leapmotor is set to expand its presence in the Australian electric vehicle (EV) market with a more affordable version of its B10 SUV. The company is introducing an extended-range electric vehicle (EREV) variant – known as REEV in Leapmotor’s terminology – aiming to undercut existing competitors in price.
Expanding Affordable Options
The standard B10, launched in late 2024, already stands out as one of Australia’s most budget-friendly small electric SUVs, starting at $38,990 drive-away. The upcoming REEV version is expected to be even cheaper. This move follows Leapmotor’s successful strategy with the larger C10 SUV, where REEV variants launched with a $2,000 price reduction compared to the all-electric models.
What is REEV?
The EREV (or REEV) powertrain combines an electric motor with a small gasoline engine. The engine doesn’t drive the wheels directly ; instead, it acts as a generator to recharge the battery. This allows for extended range without relying solely on charging infrastructure. Leapmotor’s approach mirrors the BMW i3, making it the first such model available in Australia since then.
Pricing Expectations
If Leapmotor follows its C10 REEV pricing model, the B10 REEV could start as low as $36,990 drive-away. This would position it over $10,000 below rivals such as the Nissan Qashqai e-Power, making it highly competitive in the market.
Current Deals and Bonuses
Currently, Leapmotor Australia offers “summer bonuses” on the C10 range. For example, the REEV Style is available for $44,990 drive-away with a $2,000 bonus. These deals are limited to MY25 vehicles in Pearl White and are valid for purchases completed by March 31, excluding government and rental buyers.
Market Response and Future Plans
In China, about half of all C10 buyers opt for the hybrid REEV version. Leapmotor anticipates similar demand in export markets like Australia, where some consumers aren’t yet ready to fully transition to EVs. The company also plans to introduce a high-performance, 463kW all-wheel drive version of the C10 in the future.
Sales Performance
Despite competitive pricing, Leapmotor’s C10 and B10 combined sales (579 units in 2024) lag behind its direct competitor, Geely EX5 (3944 units). Leapmotor’s Stellantis Australia product manager, Rick Crichton, acknowledges the B10’s potential to complement the C10 in the market.
“We’re trying to cater to everyone’s EV journey. The REEV option offers a happy medium between those who don’t want to give up gasoline completely.”
Leapmotor will continue to monitor competitor pricing and adjust incentives accordingly, ensuring its vehicles remain attractive to consumers.
The B10 REEV will expand Leapmotor’s appeal by offering a more accessible entry point into electric driving, bridging the gap for consumers hesitant to fully commit to battery-only vehicles. The company’s aggressive pricing strategy aims to capture a larger share of Australia’s growing EV market.
