Ram is bringing back a small work van similar to the ProMaster City, filling a gap in its commercial vehicle lineup. CEO Tim Kuniskis confirmed the news, signaling a return to a segment that has seen dwindling options in recent years. The move reflects a broader trend of automakers revisiting popular models amid shifting market demands.
The Vanishing Segment
For much of the 2010s, compact vans were a mainstay for businesses and tradespeople needing a nimble yet functional vehicle. Models like the Ford Transit Connect, Nissan NV200, and even rebadged versions from Chevrolet (Express City) thrived. However, one by one, these options disappeared as manufacturers streamlined their offerings.
Ford was the last major player to exit the segment, leaving Ram’s full-size ProMaster as the sole remaining van option. This created a clear opening for a smaller, more fuel-efficient alternative.
What We Know So Far
Ram has officially acknowledged that a small van is in development, but details remain scarce. While the ProMaster City name is likely to return (as Kuniskis hinted), the final branding is still unconfirmed. The revived model will primarily target commercial buyers, continuing the work-focused approach of the original ProMaster City.
The next-generation van will likely be based on the redesigned Fiat Doblo and its Stellantis counterparts (Citroen Berlingo, Peugeot Partner, Toyota ProAce City). These European models offer both gas and electric powertrains, but Ram is expected to initially launch a gas-only version to cater to current North American preferences.
A Trend of Revivals
This move fits a pattern under Kuniskis’s leadership: bringing back popular, discontinued models. Recent examples include the return of the Hemi-powered Ram 1500 and a new, even more powerful TRX variant. The ProMaster City joins this “greatest hits” tour, signaling a commitment to meeting customer demand for familiar, proven products.
The revival of the ProMaster City demonstrates Ram’s responsiveness to market gaps and its willingness to reintroduce beloved models. This strategy highlights the importance of legacy products in an evolving automotive landscape.
The exact release date remains unknown, but the timing aligns with mid-cycle refreshes of the European-market vans. Expect more details to emerge as Ram prepares to fill the void left by its smaller competitors.
