Ram is preparing to launch a full-size SUV, likely under the iconic Ramcharger nameplate. This move comes after shifting plans for hybrid and electric truck models, leaving the Ramcharger designation open for a new vehicle.
Platform and Powertrain
The 2028 Ramcharger will share its foundation with the Jeep Grand Wagoneer, but will feature distinct Ram-specific design elements. Expect a spacious three-row cabin with premium interior finishes and considerable towing capabilities. The standard engine is projected to be a turbocharged 420-horsepower inline-six, though higher-performance RHO variants and even a plug-in hybrid option are plausible given Jeep’s own hybrid plans for the Grand Wagoneer.
Why this matters: Ram is directly competing with Jeep in the luxury SUV segment, leveraging a shared platform to accelerate development while maintaining brand identity. The move demonstrates a strategic shift to capitalize on the booming full-size SUV market.
Potential High-Performance Variant
Given Ram’s history of powerful trucks, a supercharged Hemi V-8 engine may eventually be offered to rival the Ram 1500 TRX. This high-performance variant would cater to enthusiasts seeking an SUV with aggressive power and capability.
Pricing and Trims
While exact pricing remains unconfirmed, the Ramcharger is expected to start at around $65,000, with fully loaded models exceeding $100,000. It will likely mirror the trim levels of the Ram 1500 pickup truck, ensuring a familiar range of options for existing Ram customers.
The bottom line: The Ramcharger is poised to be a significant addition to the Ram lineup, challenging Jeep in the luxury SUV space and potentially offering a high-performance alternative for those who prefer a powerful engine under the hood.
