Volkswagen Group has announced that Andreas Mindt, currently leading design for the VW brand, will also oversee design coordination across the entire Group, effective March 1st. This move marks a shift in leadership as Michael Mauer, who held the Group design position for eight years across two terms, steps down as part of a planned leadership transition.
Leadership Change and Rationale
The decision to promote Mindt and replace Mauer comes as Volkswagen seeks to streamline and reinforce design consistency across its diverse brands – including Audi, Skoda, Cupra, and Porsche. Mauer’s departure is described as amicable, reflecting a “generational transition” within the company.
Andreas Mindt’s Background and Impact
Mindt brings a wealth of experience to the role, having previously led design at Bentley and Audi, where he oversaw the development of the brand’s first electric vehicles, notably the E-tron SUV. Since taking the helm at VW in 2023, he has been credited with revitalizing the brand’s design language, particularly through upcoming EVs such as the ID Cross and ID Polo.
Notably, Mindt is praised for his speed and efficiency in design development, evidenced by his creation of the ID Polo concept in just six weeks.
Strategic Implications for the Volkswagen Group
Under Mindt’s leadership, the Group aims to ensure that each brand maintains a distinct and recognizable design DNA, while also ensuring cohesive visual identity across the portfolio. Group CEO Oliver Blume emphasized Mindt’s ability to deliver “genuine Volkswagen models” and ensure brand clarity.
Blume also acknowledged Mauer’s contribution, stating that he successfully guided individual brands in defining their unique identities. The leadership change signals the Group’s commitment to evolving its design strategy for the future.
The shift in leadership represents a strategic move by Volkswagen to reinforce brand identity and coordinate design efforts across its portfolio, leveraging Mindt’s proven track record in modern EV design.
