Lucid’s Desperate Play for Gravity Buyers

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Zero interest.

Lucid is throwing the kitchen sink at anyone willing to drive off with a 2026 Gravity. They are offering $10,00 off the sticker price. Plus 0% financing for 72 months.

It sounds good on paper.

“The fledgling EV automaker is facing low customer interest in the Gravity despite its robust inventory.”

Let’s be honest. The name says it all. “Available with No Interest” because, unfortunately, there is no consumer interest either. It’s a dry spell for the brand.

The 2027 model arrived months ago. Yet, the warehouse is still full of 2026 stock. Lucid needs it gone. Now.

Here is what qualifies:

  • Gravity Touring
  • Gravity Grand Touring

Dream Edition buyers can wait. This discount isn’t for you.

But if you have an older Lucid? Add $3,000 to the pile. Selling another car to them? Another $3,000 max.

Time is the real bottleneck here.

You have to take the car home by July 31. Lock it in, or lose it. The email campaigns are pinging people right now, the website shows the deal, and the clock is ticking.

Why push so hard?

Cosmos is coming.

Summer reveal. End of year sales. And this time Lucid is aiming for under $50,000. Suddenly they want mass appeal. Suddenly they need to clear the deck.

The Air is struggling. The Gravity is stuck in inventory purgatory. Now they pivot to affordability.

Will you buy a two-year-old SUV at a discount? Or will you wait for the cheaper cousin that hasn’t been shown to the public yet?