Volvo might be bringing the wagon back.
An electric sedan is coming too. Automotive News reports they could hit US showrooms in 2028 it is a bold move for a brand that recently abandoned longroof models in favor of SUVs the V60 V90 are history after the 2027 model year.
This feels like a correction. A course correction.
“We believe that the market may have a bit gone too far into a single SUV marketplace.”
That quote is from Håkan Samuelsson, Volvo’s CEO. He said SUVs won’t be the only option ten years from now. We don’t have to wait that long. The timeline is shorter than most people think.
Here is the deal:
- Platform: These new cars use the SPA3 architecture, same as the upcoming EX60 SUV
- Price: Expect low $50,000s
- Volume: Volvo isn’t aiming for mass sales, only about 10,000 combined units in the US annually
The vehicles are currently being developed for Europe. Adapting them for the American market isn’t hard apparently just paperwork mostly. So they get the green light they arrive in 2028 built abroad shipped across the Atlantic.
What will they be called?
Probably the 60 or 70 series. The current overseas electric sedan is the ES90 so logic dictates a smaller sibling might wear the ES60 badge. The wagon? Likely the EV60. A rugged Cross Country variant isn’t off the table either though details on that remain fuzzy.
Volvo declined to comment on the report.
Is anyone surprised? Maybe.
But here is the thing: Volvo is admitting SUVs are boring. Or at least that relying solely on them is risky. This isn’t about saving the environment with wagons specifically, though they are EVs. It’s about brand identity. A car. A proper shape. Not just a box on wheels.
Ten thousand units a year. Small. Niche. That is probably the point. You don’t sell ten thousand of these if you want maximum profit but you sell them because you want people to remember what a car can look like.
It’s not a huge shift but it is a visible one.
The question remains will anyone buy the wagon when there are so many SUVs to choose from. Or do we just assume we need the space even when we don’t?
